MASTERCLASS: CONNECTING PEOPLE TO STRATEGY THROUGH PURPOSE.

5 February 2021



MASTERCLASS: CONNECTING PEOPLE TO STRATEGY THROUGH PURPOSE.

THURSDAY, FEBRUARY 25 FROM 10h TO 14h.

To managers who want to know how Management by Missions is applied, who are
interested in carrying out a cultural transformation, who believe in people and who want to
lead from the purpose.

Through “Makonsa’s Business Case ”,a fictional case based on real events about a company
that has to face the arrival of new competitors in the market that threaten the survival of the
company, we will know more about Management by Missions. Mario, who has been the new
CEO of Makonsa for a year, has a clear strategy to carry out: leave low-end products and take a
competitive position in high-end products. To achieve this, the company must develop greater
flexibility, improve its capacity for innovation and increase the quality of service. However, the
culture of the organization – marked by a low level of proactivity and poor communication – can
imply a strong obstacle on the implementation of the new strategy. Faced with this situation,
Mario decides to define a mission that is posted in the company’s offices and meeting rooms.

The online masterclass workshop includes:

– Team work
– Discussion of the case "Makonsa’s mission" (IESE Publishing)
– Practical simulation of the mission management method (DPM)
– Exercises on personal and professional purpose
– Debate with managers of companies that practice DPM.

The registration form that must be completed and sent before February 19 is attached. Upon
receipt, the link to the session and the Makonsa docs will be sent with instructions.

Duration: 4 hours
Language: Spanish
System: online via zoom platform
Maximum capacity: 50 participants
Registration form: Makonsa
Cost: 90 euros

Notice: Places are limited, and the composition of the attendees is relevant to get the most out
of the session. Therefore, the registration request does not directly imply the reservation of a
place. The organizers will confirm the registration by mail.

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